How to use Twitter to promote your small business

The world of social media has gone through a whirlwind of change in the last decade, and one that has seen many new platforms arise as well. One such platform is Twitter, which was founded back in 2006 and has come to be an important social media tool for businesses around the globe.

  1. Find other small businesses in similar industries as yours and follow them. They will then follow you back and want to connect with you because they see that you work in the same industry. 
  2. Create an account on Twitter advertising your company, but don’t make it look like an advertisement by using hashtags or mentioning competitors too much. Make sure that what you post is valuable information for potential customers who may be interested in checking out your company as well!
  3. Engage with potential customers through social media for a more personal connection!
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